Blog
The decisions that decide whether a clip works.
Three articles rather than a feed. Each one covers a choice you have to make before an upload becomes something worth posting, and each argues from how the tool behaves — not from a watch-through statistic we have no way to measure.
Articles
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Why a clip needs its captions burned in
A platform's caption track is not part of the video file, so it does not survive a download or a re-upload. What burning subtitles in fixes, what it costs, and why you still have to read them.
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How long should a short-form clip be?
The length a clip needs is set by the moment, not by the platform's maximum. Why a 30-second cut with its setup intact beats a 15-second punchline, and how to pick a length band for a conversation.
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Choosing the shape of a clip: 9:16, 1:1 or 16:9
Vertical is not automatically right. What a 16:9 two-shot loses when it is cropped to 9:16, when a square export is the better compromise, and when to keep the frame you recorded.
Rather see it work?
The articles explain the reasoning behind the settings. The pages below describe what the settings do, what an upload costs, and what happens to three kinds of recording that people clip most.
Every feature in full → Plans and credit costs → Clipping a podcast → Clipping a stream → Clipping a webinar →
Try it on one file
Reading about cuts is slower than making one.
The free plan is enough to see whether the clips are any good.